Moroso has absolutely abolished the limits of what you can do with a piece of furniture. Who wouldn't immediately fall for a brand after discovering that? (We did, the first time we spotted them while in Milan at Salone del Mobile, when we couldn't stop smiling as we toured their booth.) Every product from Moroso is a piece of art you have a part in creating by customizing with fabric and color. Moroso's sofas, armchairs and accessories project excitement, fun and light-heartedness, but are seriously sophisticated enough to end up in design museums. Based in Italy, Moroso has been a family-owned business since 1952 due in part, we suspect, to the fact that they've taken innovation and creativity and put it in a blender with extraordinary designers like Patricia Urquiola, Edward Van Vliet, Rodolfo Dordoni, Marcel Wanders, Karmelina Martina, Nipa Doshi and Jonathan Levien. If designers had a Disney World, it'd be a showroom full of Moroso. Moroso is exclusively sold in Austin by Urbanspace Interiors.

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